1 What is the value proposition of your business?

Describe in less than 80 characters what value your business enables, and for whom. This is usually an intangible quality that is closely linked to the user experience of your product.

2 How does your business deliver its value to your customer?

“How” is what most companies mistake for “what”. Being able to access the largest selection of shoes is the value of Zappos. The free to-your-door delivery of any number of shoes, the 365 days long return policy, the intuitive on-line store is how Zappos delivers its value.

3 How does it work?

From customer’s point of view, describe in three steps how your solution delivers the value; how is your “what” enabled.



4 What can your customer do right now?

Please select action.

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